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News

Comments about what was happening on the dance floor during the Hustle days (can you see the correlation with the current Salsa craze).

     In recent weeks it has been brought to my attention that on several occasions some men in our dance community pointed out to some of our ladies that they weren't good enough to dance with them.
     There's nothing new here, however, I would like to point out that these events only serve to bring negativity to our community and prevent new dancers from joining us instead of offering them an invitation. Perhaps it's not always enjoyable from a "dancing" perspective to dance with a new dancer because of her skill level, however, it can always be enjoyable from a human one.
    Men, have you ever noticed the way that a woman lights up on the dance floor during those few short minutes? Have you ever noticed the smile? You have a wonderful opportunity to offer encouragement, courtesy, respect and pleasure to others. This is rewarding in and of itself.
    Is it too much to give something back to the dance that has given you so much?
    Where would any of us be if the more experienced women had chosen not to dance with us because we didn't measure up?
    How many of we men would have been able to withstand that deadly blow to our egos?
    In that respect it would serve us well to learn the lesson of accommodation that the women have so eloquently taught us. As I'm sure that each of us can recall from our early experience of learning the dance, it's quite intimidating to enter into this Hustle arena especially where there are those who lack sensitivity.
    There will always be plenty of opportunities to dance with the seasoned ladies and derive the pure pleasure of the dance on that level, but for now the time has come to correct our shorted sighted vision and open our eyes to the bigger picture.
    Take a good look around. I believe that you may notice that our community is growing. Ask yourself this question, "Do I want to be a person who plays a vital role in causing this dance to flourish or do I just want to do what makes me feel good?"
    Men, we have a choice to make and I'm asking you to step up to the plate. It's time to remove the focus from us and place it on the community at large.
    In my third hustle lesson I learned what has turned out to be the most important thing that I could have learned about this dance, namely, that it's the man's responsibility to make the woman look and feel good. If you keep this in mind every time that you step onto the dance floor, you may actually derive a pleasure of a different kind.
    Now, I'm not asking you to dance with beginners all night long but rather seek out perhaps one or two new dancers each week with whom you dance, offer friendly advice and encouragement, preferably, with someone who you don't know. Be inviting. In doing so you will be increasing your own circle of friends and allowing yourself to be open to new possibilities and experiences.
    If you're still not willing to be accommodating, at the very least, have the courtesy to choose your words wisely and consider the feelings of others because every time that you speak harshly you have a negative impact on everyone.
    I welcome anyone who would like to share his thoughts on this topic.

Sincerely, Scott Michielli

Editor's Note:  I've seen this occurring presently with men and women.  There seems to be a number of click's in the club scene.  If you're not part of that click and ask someone that is, they would say not to you and go off and dance with someone else.


On TV

The Hispanic TV market is expanding big-time on predominately English language television markets. For example:

  1. ESPN Deportes will become a 24/7 network in January. ESPN Deportes, a Spanish-language version of the main cable network, will telecast a wide variety of domestic and international sports programming, including Major League Baseball, the NBA, the NFL, UEFA Champions League, Major League Soccer, Wimbledon and the IRL Indy Car Series. In addition, the network will offer a selection of Spanish-language sports news and information shows, including its own SportsCenter, which originates in Mexico City. Other featured programs are Gol ESPN: Fuera de Juego, a round-table discussion of the world of soccer, and ESPN's Perfiles, a half-hour interview show that takes a look at Latin American sports stars.

  2. The Outdoor Channel is considering launching a Spanish language network in the next couple of years.

  3. CNN en Espanol.

  4. Discovery en Espanol.

  5. HBO Latino.

  6. Turner has several offerings, including a separate audio track - with Spanish translation

  7. Cartoon Network, which has landed the network on some cable Latino tiers.

Studies have shown that there are 10.5 million Hispanic homes that have TV sets. While some Hispanics prefer Spanish, many second- and third-generation Latinos like their TV in English. This is something that TV markets will have to keep in mind because Hispanics come from many countries with distinct cultures and shows popular with Mexican immigrants may not be popular with those from Cuba or Venezuela.

We desperately need this, my 1 gripe is that there all pay stations, there are very few new free Hispanic TV options.  Let's see what happens.

Would you believe that 24 percent of all urban Hispanics currently subscribe to digital cable service from their cable company. A higher than average (43 percent vs. 38 percent) percentage of all Hispanic cable subscribers are digital subscribers, and among "Spanish-dominant" cable subscribers, the percent digital reaches 38 percent. Fox and HBO are mentioned most often as favorite channels, followed by Discovery and MTV. Univision tops the list of favorites. Because of this ESPN and Fox Sports will soon have Spanish language stations.

Univision and Hispanic Broadcasters System have merged and will be working together to increase awareness in the English market towards the Hispanic community. Letís see if this helps the Philadelphia, PA, area in anyway (maybe a new radio station).


Internet News

America Online has launched a Spanish-language advertising effort designed to sell Hispanic users on its AOL Latino service.  The service will include Spanish-language TV, radio, print and outdoor outlets. Hispanic AOL boasts a 45 percent market share with six 2.3 million accounts. AOL expects that over the next five years about five million Hispanics are expected to get online.

My personal opinion Ė if you are well-versed with the English language, there are other low priced internet options available. Almost $30 a month for dial-up access is a bit over-priced. Search the various search engines to see if there are alternate internet available in your location. For $5 more a month more some companies offer DSL access.

Anti-Spam

The U.S. Congress on Tuesday, November 25, 2003, approved the first law aimed at stemming the flood of unsolicited e-mail, or spam, into the inboxes of computer users. The law titled "Can-Spam Act of 2003," provides penalties for the most deceptive kinds of unsolicited marketing e-mail. "With this bill, Congress is saying that if you're a spammer, you could wind up in the slammer," said New York Senator Charles Schumer, one of the chief backers of the bill. Under the legislation e-mail solicitations will have to include an "opt-out" link to click on. The bill also prohibits the sending of fraudulent spam and introduces stiff fines for illegal spam messages.


Hispanic Markets/Demographics

The U.S. "Hispanic" market is hot and getting hotter -- a growing demographic with an increasing amount of money to spend on the right kind of products and votes to cast for the right candidates. There are nearly 40 million Hispanics in the United States or 13.5 percent of the total U.S. population, according to current estimates. It is forecasted that U.S.-Latinos will number 50 million by 2007.

The U.S. Hispanic population grew 58 percent between 1990 and 2000, according to the Census Bureau, climbing from 22.4 million in 1990 to 35.3 million in 2000. The convergence of a demand for information and academics eager to produce it has created a viable market for Hispanic-specific data.

A lot of companies finally woke up to the fact that the Latino population is something that cannot be ignored.  In order to reach the general market the Latino segment has to be included.

Just as demographics will drive the demand side of the Hispanic information economy, they may spur the supply side as well. More Hispanics with post-graduate degrees mean more dissertations and qualified researchers on campus. The size and breadth of that academic community has increased just as much as the population has gained and increased, about 50 percent since 1990.

To show how much Hispanics have influenced corporate America, there are more daily major newspapers publishing their newspapers in English and Spanish every day. The Miami Herald (El Nuevo Herald), The Dallas Morning News (Al Dia), New York Tribune (Hoy) and the Fort Worth Star (Diario La Estrella) are some of the papers that have done so, let's see when the Philly newspapers will do so.

More English to Spanish - Barnes & Noble is expanding its Spanish-language book section - thousands of Spanish titles are being added. The Spanish-language market has soared thanks in part to rising numbers of Latin American immigrants and better distribution channels for Spanish-language books in the United States.

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Revised; July 07, 2005

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