Hola…
I’m
David Ortiz, and I was born,
raised and educated in the
City Of Brotherly Love. I grew
up in both North and Northeast
Philadelphia, educated at
Temple University with a
Communications Degree and a
Minor in Bilingual Education.
Salsa has been a part of my
life since the very first
breath of air I inhaled those
many decades ago. I grew up
watching my parents give
parties for New Years’ eve and
the Feast of The Three Kings,
and during them all, I always
remember hearing the music of
Joe Cuba, Tito Rodriguez,
Machito, Tito Puente, Johnny
Colon and many others from the
50’s 60’s and early 70’s. My
mom was the music collector
who literally had hundred and
hundreds of albums and my pop
was the street wise guy also
known as a “titere” who became
a bodegero (grocery store
owner). They met at the
Palladium in New York City
during the late 40’s and could
dance up a mambo and a cha cha
with the best of them. All
this Latino soup in my blood
and yet I didn’t get into
salsa until I was 16 when my
younger sister forced me to
listen to an album called
“Cachao y Su Ritmo Caliente
–Descargas in Miniature.” And
then as the saying goes, I got
hooked.
I saw
my mom’s record collection as
my own personal library and a
resource to a whole new world.
I was the youngest guy I knew
who wanted to be a DJ. I just
loved the music so much then
whenever we had house parties
I’d volunteer to play the
music with our one turntable
stereo system called a Hi-Fi.
Then I had to grow up and go
to college, I wanted to go to
“La UP” – University of Puerto
Rico and be on the island
where salsa was born. Man,
talk about a dream come true,
but my pop had other plans,
like keeping me close to home.
So ever time I got accepted at
a college far away from home,
my dad made these rules or
regulations that I had to
comply with. E.g. If I went to
college in Puerto Rico I had
to live with my grandmother in
San Juan. Sounds great huh,
except that the university on
the other side of the island
in Ponce so life changed
course for me and I went to
Temple University right in
North Philly where I first
majored in Bilingual
Education, but graduated with
a BA in Communications.
My
love of salsa seemed derailed
because college studies became
my priority but one day fate
pointed its finger in my
direction. While sitting in
the office of our student
organization called The
Federation of Puerto Rican
Students one cold February
Wednesday afternoon, this
young man came into our office
and ask if anybody would be
interested in doing a Latin
Jazz / Salsa radio show. As I
was in our “study room” fellow
members there called me to
come to the front office and
upon my entering the room,
everybody pointed their finger
at me and said “He has
records, he’ll do it!” And the
rest as they say is a “salsa
–riffic” journey through
history which I’ll just sum up
as “El Viaje.” I guess
you can say my dream came
true, a 20 year old kid with
his mom’s record collection
and the means to share that
music with an entire city.
Twenty Seven Years later, I
have seen that dream grow and
grow because now I get the
privilege of sharing that
music I love so much with an
entire planet because of the
11 stations on at the same
time and the internet
www.wrti.org. As
you read my “music notes” you
will see the passion I have
for salsa and its rich
history.
There are other loves in my
life, and God is my first,
family of course my second but
music, and more so salsa, is
the means to the end. So by
all means, enjoy this website
as it is dedicated to the city
I grew up in, and even more
so, a culturally enriched
music that grew up in me.
To
all who read this website,
enjoy the journey, and but of
course you are most welcome to
come back again and again and
again. So, pull up your mind,
take a sip of some knowledge
shared and hopefully I may be
able to satisfy a portion of
the thirst your heart and soul
may have. Welcome to a segment
of my universe called
www.phillysalseros.com
That's enough
information about myself,
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